Sustained Thought Leadership
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Beyond Mobile Banking - Staking a Claim in Mobile Payments
M-Com / Fiserv published this research-based white paper on why financial institutions need to invest in mobile payments now.
Banks and Credit Unions can win the race to mobile payments, but it requires immediate management attention and sustained investment.
Download the Free White Paper
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Effective Mobile Payment Strategies
Financial institutions are currently struggling to assemble a mobile payment strategy that is at once coherent and complete.
M-Com's view of successful mobile payment strategies is centered on "the Four Muskateers" of mobile payments, principally the four distinct entities consumers typically pay.
Namely;
1) Billers who they have an on-going relationship with
2) Merchants at the point of sale
3) Merchants remotely (such as Amazon.com)
4) Other people – whether friends or otherwiseIf you want to know more, please read the white paper we published with Microsoft (the presentation below).
Or come and be part of the discussions we are leading at:
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'Offline' Consumers and their Mobile Banking Needs
New Research Reveals Untapped Market for Mobile Banking Among Offline Consumers
Many institutions have implemented mobile banking merely as an extension of their online channel. In fact, customers must be enrolled in online banking before they can even gain access to the mobile channel. This approach overlooks an important segment of the banking public: The estimated 55 million non-online-banking households in the U.S. who choose not to bank online regularly or at all. Similar metrics are in place in other geographies outside of the U.S.
New survey findings suggest that financial institutions should pay more attention to this non-online-banking consumer segment as a potential target audience for their mobile banking services. The survey was commissioned by VeriSign, Inc. and conducted by Palmer Research in collaboration with VeriSign, Fiserv and M-Com.
The research shows these non-online-banking consumers have clear interest in using mobile banking services. Sixty-percent of consumers reported interest in using at least one mobile banking service if offered during a typical month.
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Delivering Compelling ROI from Mobile Banking and Payments
DOWNLOAD THIS COMPREHENSIVE WHITE PAPER
Financial Institutions are prioritizing technology and product investments that deliver compelling financial metrics and a rapid return on investment.
This comprehensive and fully referenced white paper from M-Com and its partner Fiserv outlines the business case for investing in mobile banking and payments.
Mobile financial services reduce cost. They improve revenue, customer retention and acquisition outcomes.
And they make your customers happy with your financial institution.
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How to Achieve a Compelling ROI from Mobile Financial Services
Developed and Published by Fiserv CheckFree in Conjunction with M-Com
Mobile banking is a case in point. The industry buzz has driven many institutions to take a tactical, "just try something and get it up and running quickly" approach to mobile banking over the last several years. By taking this route, some financial institutions may meet the needs of a tactical line of business or a single channel, but they run the risk of running into dead-ends later on as they seek to take advantage of new mobile applications, functionality and access modes.
For financial institutions, the current financial crisis provides a unique opportunity to sharpen their focus on implementing mobile financial services solutions that enhance the banking experience of their customers, while reducing channel costs and achieving a compelling return on investment. This will require a dramatic shift in emphasis from simply enabling basic transactions through cell phones and other mobile devices to adopting a more holistic, enterprise-wide mobile financial services strategy.
This white paper will examine current mobile banking adoption and deployment trends, offer lessons from the online banking adoption cycle, and provide a roadmap to help financial institutions achieve strategic value from the mobile financial services channel.